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Adding a Tag-Based Mobile APP/CTV Campaign

To create a new Campaign for the Mobile App/CTV environment go to the Advertisers section, choose the Advertiser and click on  button. 

The process of creation consists of 3 steps: filling in the Basic settings, Advanced settings and Align Supply. 

Basic settings

First, fill in your Сampaign name (1) and select the Tag based Integration type (2). After that, choose Mobile App/CTV from the Environment drop-down (3) and select the required Tag type for your campaign (4).

For the Tag based integration type, insert VAST/VPAID tag your advertiser provided you with into the field in the right above corner (5). The video ad tag contains 3rd party macros/placeholders inside the VAST URL string that must be replaced with macros of Adtelligent Ad Server that you can find by downloading Adtelligent Macros manual (6).

NoteA macro is a short piece of code that serves as a placeholder for a dynamic value being sent to another ad server inside a VAST tag URL. Macros expand and get replaced with actual values in real time, right before our system makes a request to a third party ad-server.

Here is an example of the tags with replaced macros of the Adtelligent Ad Server:

1) LKQD:


After the tag has been inserted, the system automatically defines the Adserver (9) the tag belongs to. If it is unknown for the system, it will be displayed as "Other".

A bit below on the left side, you will also have two Allow https (7) option that allows Ad Server of this campaign provide URLs with HTTPS protocol. Right under it, Sensitive Demand toggle (8) is located. When enabled, gives you an ability to “lock” specific campaign of being selected in the Align Demand tab. According to that, supply can be aligned only from the inside of this entity. For instance, you have “locked” campaign #123456, hence it won’t be displayed in the Align Demand in source settings, even if it suits pre-filters picked. Supply can be connected to this campaign only from the Align Supply tab in this campaign’s settings.

In the right above corner, there is a Status (10) button, which allows you to enable, disable or archive the campaign. Simply pick the status and click Save button underneath. 

For any advertising campaign, you should specify fixed CPM. It defines the CPM that advertiser will pay for the traffic.

Flighting allows you to target specific delivery start and end dates for advertisers campaign, to make it active for a certain period of time. If there is no need to run it within a defined period, you may tick checkboxes Start Now and Run Indefinitely. Please, double-check the start date and the end date of your end campaign, if you use the specific time range before you save the Campaign.

Advanced settings

Looking into Advanced settings, Delivery allows you to limit the volume of Impressions, a particular advertiser/demand partner will receive along with the overall volume of incoming Ad Requests and Ad Opportunities coming from the publishers' inventory mapped to those campaigns. The volume of Ad RequestsAd Opportunities and Impressions can be limited by specific time periods: daily (per 24 hours) and hourly. QPS allows you to limit the campaign with the outgoing request per second. 

In Targeting section below, you are able to set different targeting options for your campaign. This feature allows you to target your audience by Bundle IDs (1)include/exclude the additional ones (2) and countries (3). The Create List (4) button, once clicked, redirects you to the list creation tab, while the Upload from CSV (5) button allows you to create the required list already from the campaign settings. You simply need to name the list and upload the file.  

The wider targeting abilities are hidden under button (6). When clicking on it, a new tab with more detailed targeting appears.

To have it added to the settings, simply tick on the "plus" button and then "Save". Selected targetings will appear in your UI.

The section with player sizes allows you to add specific sizes and limit your Demand Campaign only with relevant traffic. 

There is also 3rd party trackers option available so that your advertisers can easily track the events and traffic that is coming to the campaigns. It can also be used for scoring pixels insertion and limitation of scans with the % mentioned the in traffic score field. 

Once the setup process on the page is completed, click on  button at the bottom of the page.

Align Supply 

To finish the creation of the Campaign, don't forget to align supply to the Campaign. To have it done, go to the Align Supply tab (1), use pre-filtering zone to pick required supply and select sources using the tick buttons on the left (2). Once done, the  button (3) will appear and let you align the supply to created campaign.