Delivery Settings

Campaign delivery settings allow you to manage how much traffic - such as Impressions, Ad Requests, and Ad Opportunities - a specific demand campaign receives. These limits apply to inventory mapped to the campaign.

Timezone Notice: All daily limits are calculated based on the EST (GMT-5) timezone.

QPS (Queries Per Second)

The QPS limit controls the number of ad requests sent to the campaign per second from bidders in the waterfall.

  • The minimum QPS that can be set per campaign is 100.

  • We strongly recommend combining QPS with other limits (e.g., hourly or daily Ad Request caps), as it's challenging to regulate traffic at the per-second level alone.

Daily Revenue Cap

The Daily Revenue Cap allows you to define the maximum revenue that a particular demand campaign can generate within a 24-hour period.

Volume Limits

You can set limits for the following metrics:

  • Ad Requests

  • Ad Opportunities

  • Impressions

  • Revenue

Each of these can be capped on:

  • An hourly basis

  • A daily basis (defined as a rolling 24-hour period)

Frequency Cap

The Frequency Cap setting allows you to restrict how often a user can be shown ads from a specific campaign.

You can define:

  • How many ads a user can be shown (e.g., 1 ad),

  • Over what period (e.g., per minute, hour, day, or week).

For example:

  • Setting "1 ad every 5 minutes" ensures that a user sees no more than one impression from the campaign every 5 minutes.

  • Multiple frequency caps can be added for layered control (e.g., 3 ads per day and 1 per hour).