Campaign delivery settings allow you to manage how much traffic - such as Impressions, Ad Requests, and Ad Opportunities - a specific demand campaign receives. These limits apply to inventory mapped to the campaign.
Timezone Notice: All daily limits are calculated based on the EST (GMT-5) timezone.
QPS (Queries Per Second)
The QPS limit controls the number of ad requests sent to the campaign per second from bidders in the waterfall.
The minimum QPS that can be set per campaign is 100.
We strongly recommend combining QPS with other limits (e.g., hourly or daily Ad Request caps), as it's challenging to regulate traffic at the per-second level alone.
Daily Revenue Cap
The Daily Revenue Cap allows you to define the maximum revenue that a particular demand campaign can generate within a 24-hour period.
Volume Limits
You can set limits for the following metrics:
Ad Requests
Ad Opportunities
Impressions
Revenue
Each of these can be capped on:
An hourly basis
A daily basis (defined as a rolling 24-hour period)
Frequency Cap
The Frequency Cap setting allows you to restrict how often a user can be shown ads from a specific campaign.
You can define:
How many ads a user can be shown (e.g., 1 ad),
Over what period (e.g., per minute, hour, day, or week).
For example:
Setting "1 ad every 5 minutes" ensures that a user sees no more than one impression from the campaign every 5 minutes.
Multiple frequency caps can be added for layered control (e.g., 3 ads per day and 1 per hour).