As XML activity is growing day by day and advertiser's requirements for traffic quality are increasing, a new stack of filter has been added.
It can be found in the Advanced settings of the demand feed under Filters section:
List of filters consist of:
- IP Mismatch
- UA Mismatch
- No JS
- iFrame found
- Geo Mismatch (Request/Impression)
- No Impression
- Geo Mismatch (Impression/Click)
- Fast click
- URL Mismatch (Referrer)
- No Cookie
|
Filter name |
AdPush |
POP |
|
IP Mismatch |
When this filter is picked, system filters click, which IP differs from the IP that came with impression within same session |
When this filter is picked, system filters click, which IP differs from the IP that came in request within same session |
|
UA Mismatch |
When this filter is picked, system filters click, which UA differs from the UA that came with impression within same session |
When this filter is picked, system filters click, which UA differs from the UA that came in request within same session |
|
No JS |
When picked, system analyzes the page, where the redirect has been made, and in case if there is no JS code on the page, filters the click |
When picked, system analyzes the page, where the redirect has been made, and in case if there is no JS code on the page, filters the click |
|
iFrame found |
When picked, system analyzes if the click was made from the iframe and filter it, if yes |
When picked, system analyzes if the click was made from the iframe and filter it, if yes |
|
Geo Mismatch (Request/Impression) |
When picked, system compares geo in request and impression and filters last one in case of mismatch |
n/a |
|
No Impression |
When picked, system filters clicks that come without impressions |
n/a |
|
Geo Mismatch (Impression/Click) |
When picked, system compares geo in impression and click and filters last one in case of mismatch |
n/a |
|
Fast click |
When picked, system filters click that comes in less than second after impression |
n/a |
|
URL Mismatch (Referrer) |
When picked, system filters impression that comes from different referrer compared to the one in request |
When picked, system filters click that comes from different referrer compared to the one in request |
|
No Cookie |
n/a |
When picked, system analyzes the ability to set cookie and if there is not, the click will be filtered |
|
Block Proxy |
When toggle is active, system filters clicks that come from proxy servers |
When toggle is active, system filters clicks that come from proxy servers |