See complete advertisers' data for every single generated impression.
Higher revenue, transparency, stronger partnership, and fraud prevention are the main points to use Advertiser Level Data.
1. Creates transparency about the brands or agencies interested in buying your traffic.
2. Сreate PMP with a specific buyer, increase their ad spend, and inventory monetization revenue.
3. Avoid undesired advertisers from showing ads on your inventory and improves ad quality.