This integration is useful for those publishers who already use Google Ad Manager ad units on their web pages (or intend to use them in the future) and want to gain an advantage by using Header Bidding.
The following chart illustrates the three steps you need to go through to complete integration:
- (1) Link HBMP account to Google DFP account;
- (2) Adding new Site and AdUnits in HBMP platform;
- (3) Adding integration snippet to the corresponding publisher's website;