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Adding Campaign with Direct Demand: Display

Creating a Direct Demand Display Campaign with a Banner Image

Use this procedure to create a campaign with Integration type: Direct demand: Display.

 

1. Open the campaign form

In the Advertisers area, open Create Campaign and go to Basic settings.

 

2. Enter the campaign details

  1. Select the advertiser in Select advertiser.
  2. Enter a name in Campaign name.
  3. Under Integration type, select Direct demand.
  4. Select the value in Environment that matches your campaign. The screenshot shows Mobile app selected as an example.
  5. Set Tag type to Display.
  6. Set Banner Format to Banner Image.


Fields marked with an asterisk in the form are required.

 

 

 

 

3. Upload the banner image

  1. Click Upload New File.
  2. In the upload dialog, choose a file or drag it into the upload area. The dialog lists .jpg, .png, .jpeg, and .gif as supported formats and states a 150 KB file-size restriction. It also notes that larger images can increase CDN cost. Review or edit the image Title, then click Upload. 
  3. After the image is uploaded, review the preview. The Width × Height fields are populated automatically from the image. The form notes that these values can be changed manually.

     

If needed, use Copy Preview Link to copy the image preview URL.

 

 

 

4. Set the click destination and hosting option

  1. Enter the destination page in the required Click URL field.
  2. If you host the image yourself, select Use my hosting. Otherwise, leave it unselected.
 

5. Set the campaign price

Under Campaign pricing, enter the campaign's required CPM value in USD.

 

6. Set the campaign schedule

Under Flighting:

  • Select Start now if the campaign should start immediately. Otherwise, set the Start date.
  • Select Run indefinitely if the campaign should not have a planned end date. Otherwise, set the End date.

Review the selected dates before continuing.

 

7. Configure Advanced settings

Open Advanced settings to configure delivery limits, display settings, filters, targeting, and third-party trackers as needed.

 

Delivery limits and frequency cap

These are optional settings. Configure them if you need delivery limits or frequency controls. The form provides:

  • Impressions daily cap and Impressions hourly cap
  • Ad Requests daily cap and Ad Requests hourly cap
  • Ad opportunities daily cap and Ad opportunities hourly cap
  • QPS
  • Daily Revenue cap
 

Use Add Frequency Cap to add a frequency cap, if needed.

 

Display settings and impression filter

These are optional settings. Configure them only if your campaign needs them. The form provides Refresh no more than, Refresh no faster than, and Filter Impressions.

 

Targeting

Click Add Targeting to add targeting criteria. The visible controls include:

  • BundleID Lists Filter Type: choose White or Block, then select a list. You can also use Create List or Upload from CSV.
  • Additional BundleIDs Filter: choose Include or Exclude, then enter bundle IDs separated by commas.
  • Countries Filter Type: choose White or Block, then select countries.
  • Content Categories Filter Type: choose White or Block, then select content categories.
  • Block request if empty Device ID and Block request if empty AppStore URL checkboxes. These are optional targeting controls; enable them only if required for your campaign.

 

8. Save the campaign

Review the required fields and campaign settings, then click Create.

 

 

 

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