The Generate sellers.json button is located in the Channels section of the SSP interface, directly above the list of available channels.
🔧 What It Does
When a user clicks Generate sellers.json, the platform automatically generates and downloads a JSON file that contains sellers information for the current SSP account.
This file includes all the publishers (channels) associated with the account and outputs their details in a format compliant with the IAB sellers.json specification, although the seller fields can be customized.
📦 Example Output
The exported file contains the following fields for each seller:
"seller_id" – the unique numeric ID of the channel (publisher)
"seller_type" – optional; can be "PUBLISHER", "INTERMEDIARY" or both if specified
"name" – the name of the channel as it appears in the UI
"domain" – the domain associated with the seller (if available)
⚠️ Some fields may appear empty if they haven’t been configured in the channel settings.
Example of the file:
{
"contact_email": "test.email@gmail.com",
"contact_address": "Street 11",
"version": "1.0",
"sellers": [
{
"seller_id": 267741,
"seller_type": "PUBLISHER",
"name": "Channel 1",
"domain": "testdomain.com"
},
{
"seller_id": 267815,
"seller_type": "INTERMEDIARY",
"name": "Channel2",
"domain": "testdomain2.com"
}
]
}
📁 File Download
The file is downloaded automatically in .json format to your local machine.