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Source Pricing Models (Basic Settings)

In the Source pricing section (Basic Source Settings) you can select a revenue model. There are three pricing models applicable to a particular source: Share of revenue, Floor Price, and Fixed CPM.

Share of Revenue

Share of revenue is a payout model, where publishers get a fixed percentage of the revenue of their inventory. Its value is specified in percents. Default Share of revenue value is set according to the Channel settings but can be changed in the source settings after ticking the Override checkbox.

 

Example When you set 70% Share of Revenue, and your advertiser/demand source pays $10 per 1000 Impressions, the publisher receives $7 out of $10. This makes the publisher's revenue.

Floor Price

A Floor CPM is a CPM threshold below which a publisher will not sell an ad impression to the advertiser. The source won't bid on those campaigns that are below Advertiser's floor CPM value. At the same time, if the source bids on the campaign with a higher price the publisher earns more.

  • Share of revenue defines the percentage that your publisher will receive for inventory added to the platform.
  • Floor CPM for Publisher defines the minimum CPM that your publisher will receive for their inventory added into the platform.

Advertiser's floor CPM defines the minimum CPM that the platform will allow demand-side partners/advertisers to bid or pay for connected inventory.

Adtelligent Marketplace Floor CPM is the NET price that is shown in the Source pricing section. The revshare from the IO Agreement is already applied to your sources and we count it internally. If you want to adjust Marketplace floor CPM, use the corresponding option. Please keep in mind, that changing Adtelligent Marketplace Floor CPM may lead to the fill rate and revenue loss.

Example If the revshare value is 50% and Publisher's CPM is $2 then the advertiser's floor CPM will be set automatically to $4. In this case, the source will bid on those campaigns that have a CPM value of $4+. Let's say the source bids on a $6 campaign. In this case, the publisher should get more than $2 and 50% of the total revenue which is $3

Fixed CPM

This model is the price of 1000 advertisement impressions delivered.

Fixed CPM for Publisher defines the CPM that publishers will receive by selling their inventory.

Advertiser's floor CPM defines the minimum CPM that the platform will allow demand-side partners/advertisers to bid or pay for inventory assigned to them in the Connection.

Example If a website publisher charges $2 CPM, an advertiser must pay more than $2 for every 1000 impressions of its ad (please do not forget to include ad serving costs to the margin).