To add a new Buyer go to the Buyer tab (1) and click on the Create button (2).
Create New Buyer:
- Name (1) - enter Buyer name
- Bidder type (2) - select the type of advertising (Video / Display) from the drop-down list.
- Select Bidder (3) - here you can find all currently available Bidder Adapters.
- Configuration (4) - select the type of parameter input:
- Simple mode - for entering parameters using fields in the interface.
- Raw mode - for entering parameters in JSON format.
- Parameters:
- Enter key (5) - once bidder is selected, here you will see the list of required parameters for this adapter.
- Enter value (6) - enter parameter’s value received from the advertiser.
- If you want to add some additional (optional) parameter - click on the Add Parameter (7) button.
- Note: if the advertiser provided you with different parameters’ values for each AdUnitt/size/etc, you don’t have to create buyers for each parameter. Please, find out more about the best practice here.
- Click on the Create button to save the buyer.
Advanced Settings tab:
- Country filter type (1) - here you can white or block specific countries.
- Countries (2) - select countries that should be added to the white/block list.
- Test mode (3) - enable to allow buyers perform only on part of your traffic.
- Allow HBMP on (4) - specify the percent of traffic on which you want to run this buyer.
- Bidder adjustment (5) - certain buyers will respond with a GROSS bid price while most buyers will respond with a NET bid price. In order to make the conditions of your auction fair, you can use bidder adjustment feature to adjust the % of the bid price. To edit the Bidder Adjustment and Bidder timeout proceed to Settings page
- Bidder timeout (6) - here you can select the value of bidder timeout. This value determines the maximum allowed time of the auction for a certain buyer.
Click on the Create/Save button to save.