Default reporting consists of two main sections: pre-filtering zone and grid itself.
Pre-filtering zone
Pre-filtering zone allows you to work with the variety of slices (1), predefined date range (2) (last 7 days by default), timezone (3) of your account, metric filter (4), that is disabled by default and RTB traffic filter (5) which by default is disabled as well. A bit below, there is a (6) button that provides the report loading with all the slices/metrics picked.
Grid
Right under, you can see the grid with default stack of metrics (1) and pretty nice options on the right side of the screen.
button (2) has tons of additional metrics inside, which can be used to analyze the activity.
button (3), once clicked, gives you an ability to download displayed report to your computer in csv format.
button (4) was made to help you with comparing the numbers and allows to analyze specified metrics for the specified period of time.
button (5) has been added to make your life easier when you are sharing the API URL with either of your partners - you can simply pick slices and metrics in your UI, click on the Get API URL button and receive the API URL in json format that can be sent to your partner. The last thing here is Templates (6) that consists of templates created by the user.
In Glossary you can find description of basic metrics, while below there are useful metrics for AdPush/POP activity:
Filters
|
Name |
Description |
|
Filtered Impressions |
Shows total amount of filtered impressions (the sum of all filter metrics) |
|
Stale Impressions |
Impressions that came after the session was closed |
|
Duplicate Impressions |
Doubled impressions |
|
IP Mismatch Request |
Impression or click that came with different IP to the one in the request |
|
UA Mismatch Request |
Impression or click that came with different US to the one in the request |
|
Missed Campaign Ad Opportunity |
Click that came without an impression |
Feed Response Rate
|
Name |
Description |
|
RTB Campaign Response |
Shows amount of responses we received from the demand partner |
|
RTB Campaign Response rate |
Shows the ratio of responses we received from the demand partner, in %. Formula: RTB Campaign Response/Ad Requests*100% |
|
Bids |
Amount of responses sent to the supply partner |
|
Ad Push Coverage |
Shows how many requests received a response. Formula: RTB Campaign Response/Ad Requests*100% |
External Statistics
|
Name |
Description |
|
External Ad Opportunity |
Number of push notification impressions pulled from the demand partner’s statistics |
|
External Impressions |
Number of push notification clicks pulled from the demand partner’s statistics |
|
External Revenue, USD |
Corresponding feed’s evenue from the demand partner’s statistics |
|
External Impressions, % |
Internal and external push notification clicks ratio, %. Formula: External impressions/Impressions*100% |