Bid Landscape Data - additional metrics would help you to analyze RTB auctions data.
Bid Landscape Data contains a complete set of data for each impression, including data about the impression itself and all bid prices from all interested buyers. With this data, you will be able to see bid floors per each step of the auction.
1. Publishers seek Bid Density to understand how an auction happened, with in-depth data, and take back control of how impressions are being sold.
2. For Demand Partners - understanding how many bids their inventory gets at specific prices on a particular day to see how bidders rate their ad inventory.
3. The advertiser can learn more about the impact of pricing on their inventory by examining the overall bid distribution and bid for each bidder.
4. Get an idea of changes in floor prices and their impact on bidders' behavior.