Not every impression should have the same floor
Market conditions change throughout the day. Buyer demand differs across inventory, formats, audiences, and supply sources.
A single fixed floor can therefore be too low for some opportunities and too high for others.
Dynamic Floor automatically adapts floor prices to current market conditions, helping you find a better balance between yield and auction participation.
Why fixed floors can limit revenue
Static floor rules can create several problems:
- valuable inventory may be sold below its market potential;
- floors may be too high for current buyer demand;
- changing market conditions require constant manual adjustments;
- one rule may not work equally well across all inventory;
- teams may spend time managing floors instead of focusing on growth.
Dynamic Floor helps reduce these limitations with automated, data-driven pricing.
How Dynamic Floor works
Dynamic Floor continuously evaluates auction and inventory performance, including demand behavior, bid activity, win rates, and revenue trends.
Based on these signals, it identifies when a floor may be too low or too high and adapts pricing for relevant inventory segments.
The system is designed to make gradual, data-driven adjustments rather than relying on one fixed price for all traffic.
When there is not enough reliable information, the existing floor remains in place.
A simple example
Imagine two types of inventory with the same current floor.
Buyers consistently compete for the first type and are willing to pay more. Demand for the second type is lower and more price-sensitive.
A single fixed floor cannot respond well to both situations. Dynamic Floor can adapt pricing to the conditions of each segment, helping capture more value where demand is strong while keeping auctions competitive where demand is weaker.
Benefits
Improve yield | Maintain auction competitiveness | Adapt to changing demand | Reduce operational effort | Support scalable optimisation |
Identify opportunities where inventory may be undervalued and adjust pricing to reflect market demand.
| Avoid applying a high floor where it could unnecessarily limit buyer participation.
| Respond to shifts in buyer behavior, inventory performance, and market conditions without constant manual updates.
| Automate floor management across growing volumes of inventory and demand sources.
| Use data-driven pricing instead of maintaining large numbers of static rules manually.
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Does Dynamic Floor guarantee higher revenue?
No. Dynamic Floor is designed to support better pricing decisions, but results depend on buyer demand, inventory quality, seasonality, competition, and other market conditions.
Performance should be evaluated using several metrics together, including:
- revenue;
- eCPM;
- impressions;
- fill rate or win rate;
- bid rate.
The most meaningful comparison is performance before and after activation over an agreed evaluation period.
Will it reduce my fill rate?
Dynamic Floor is designed to balance price and auction participation. It does not simply increase floor prices in every situation.
By adapting prices to market conditions, it can help avoid both undervaluing inventory and setting floors above what buyers are currently willing to pay.
Actual results may vary by inventory type and market conditions.
Does it require a separate integration?
Dynamic Floor is designed to work as part of the existing platform and auction workflow. It does not require a separate manual floor rule for every inventory segment.
Does it replace existing deal-specific settings?
Existing deal-specific configurations may continue to follow their own rules. The exact behavior depends on the platform setup and the type of inventory being optimized.
In one sentence
Dynamic Floor uses auction and inventory data to adapt floor prices, helping partners balance higher value per impression with healthy buyer participation.