This article explains the key RTB (Real-Time Bidding) metrics used within the Adtelligent platform. Understanding these metrics allows publishers, monetization managers, and partners to accurately analyze the performance of their integrations and advertising campaigns.
📌 Description of Key RTB Metrics:
Ad Request
A request from the publisher for an ad, simultaneously sent to all connected advertisers through RTB. This is the first step in the auction chain.
RTB Campaign Response
Any valid response from an advertiser to the received Ad Request. This is a valid bid with a price and creative.
Bids
Campaign bids that passed internal waterfalling process and were sent to the publisher to participate in their auction.
RTB Win
An event where the platform wins the publisher’s auction and receives a notification about the win.
Ad Opportunity
A call from the publisher to the wrapper before serving an ad. This represents an available opportunity to display an ad within a given slot.
Impression
A confirmed ad impression, tracked by the impression tracker in Adtelligent when the ad is actually displayed to the user.
📊 Example of the RTB Auction Flow:
Ad Request is sent by the publisher
Advertisers return RTB Campaign Responses
The best Bids are selected and sent to the publisher
RTB Win occurs if our bid wins the publisher’s auction
Ad Opportunity is triggered on the publisher’s side
Impression is recorded when the ad is displayed
These metrics help track the entire journey of an ad impression — from the initial request to the final display — and provide valuable data for analyzing campaign performance and integration efficiency.