Microbidding / Bid Adjustments
Apr 25 (12 months ago)
Dmitriy Borniakov wrote
Add micro bidding options to Adtelligent DSP to set up a custom bid for a parameter and treat it differently within a campaign.
Some useful parameters (which can be combined), for example:
- Publisher
- Sublist
- Site
- Device
- OS
- Location — region/city/zip
- Carrier
- Connection type
- Day/Hour
- IP
- Creative
Micro bidding or bid adjustments can save money and time because it doesn't require to create multiple campaigns to manage bids to split campaigns by parameters.
Some useful parameters (which can be combined), for example:
- Publisher
- Sublist
- Site
- Device
- OS
- Location — region/city/zip
- Carrier
- Connection type
- Day/Hour
- IP
- Creative
Micro bidding or bid adjustments can save money and time because it doesn't require to create multiple campaigns to manage bids to split campaigns by parameters.
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