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Microbidding / Bid Adjustments

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Apr 25, 2023
Dmitriy Borniakov wrote
Add micro bidding options to Adtelligent DSP to set up a custom bid for a parameter and treat it differently within a campaign.

Some useful parameters (which can be combined), for example:

- Publisher
- Sublist
- Site
- Device
- OS
- Location — region/city/zip
- Carrier
- Connection type
- Day/Hour
- IP
- Creative

Micro bidding or bid adjustments can save money and time because it doesn't require to create multiple campaigns to manage bids to split campaigns by parameters.
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