Table of HBMP Metrics and slices
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New Value |
Old Value |
Metric Description |
|
HB Metrics |
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HB Init |
HB Init |
Initiation of HB script on the page |
|
Ad Request |
Bidder Init |
Initiation of bidders on the page |
|
Ad Request (Raw) |
Bidder Init (Raw) |
Initiation of bidders on the page (Raw) |
|
Ad Opportunity |
Bid |
Bid response from buyer |
|
Ad Opportunity Rate (%) |
Bid Rate % |
% of bid responses from buyer |
|
Ad Opportunity CPM |
Avg. Bid Price (CPM) |
Average price of initial bid response |
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No Bid |
No Bid |
Empty/no content response (including timeouts) |
|
No Bid Rate % |
No Bid Rate % |
% of empty/no content response (including timeouts) |
|
Avg. Response Time (ms) |
Avg. Response Time (ms) |
Average buyer's response time in ms |
|
HB Auction Win |
Won Bids |
Buyer's bid won in internal HB auction |
|
HB Auction Win (%) |
Won Bids (%) |
% of won bids in internal HB auction |
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HB Auction Win CPM |
Avg. Won Bid Price |
Average price of the won bid in internal HB auction |
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HB Auction Lost |
Lost Bids |
Buyer's bid lost in internal HB auction |
|
HB Auction Lost % |
Lost Bids % |
% of buyer's bids lost in internal HB auction |
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Bid Timeout |
Bid Timeout |
Timeout in internal HB auction |
|
Timeout Rate (%) |
Timeout Rate % |
% of timeout from buyers |
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Impressions |
Won DFP Auction |
Bidder sent response to Google Ad Manager (DFP) auction and won impression |
|
Impression Rate (%) |
Win Rate % |
% of won buyer's bids in internal HB auction |
|
eCPM |
Avg. Win Price |
Average clearing price for auction with DFP |
|
Revenue (Estimated) |
Est. Revenue |
HBMP yield (collected from HBMP statistics) |
|
HB Revenue (DFP) |
Revenue |
HBMP yield imported from DFP statistics |
|
DFP Impressions |
Lost DFP Auction |
Bidder sent response to Google Ad Manager (DFP) and lost auction (DFP won impression) |
|
DFP Impression Rate (%) |
Lost DFP Auction % |
% of bidder sent response to Google Ad Manager (DFP) and lost auction (DFP won impression) |
|
DFP Auction Timeout |
DFP Auction Timeout |
Google Ad Manager (DFP) has not provided a response for an auction |
|
Time to impression (ms) |
Bid Load Time (ms) |
Time from bidder init to DFP auction end |
|
Finance |
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Ad Opportunity CPM |
Avg. Bid Price (CPM) |
Average price of initial bid response |
|
HB Auction Win CPM |
Avg. Won Bid Price |
Average price of the won bid in internal HB auction |
|
Revenue (Estimated) |
Est. Revenue |
HBMP yield (collected from HBMP statistics) |
|
HB Revenue (DFP) |
Revenue |
HBMP yield imported from DFP statistics |
|
Total Revenue (DFP) |
Total Revenue |
Total Revenue (Buyers+DFP collected from Google) imported from DFP statistics |
|
DFP Revenue (DFP) |
DFP Revenue |
Actual revenue from AdSense, ADX, EBDA imported from Google Ad Manager (DFP) statistics |
|
DFP Metrics |
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eCPM |
Avg. Win Price |
Average price for auction with DFP |
|
Total Revenue (DFP) |
Total Revenue |
Total Revenue (Buyers+DFP collected from Google) imported from DFP statistics |
|
HB Impressions (DFP) |
Impressions |
HBMP Impressions imported from DFP statistics as AdServer impressions |
|
HB Impression Rate % (DFP) |
Impression Rate % |
% of buyer impression/bidder inits |
|
DFP Impressions (DFP) |
DFP Impressions |
Impressions by AdSense, ADX, EBDA imported from Google Ad Manager (DFP) statistics |
|
DFP Revenue (DFP) |
DFP Revenue |
Actual revenue from AdSense, ADX, EBDA imported from Google Ad Manager (DFP) statistics |
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Metrics that should be available by default (not hidden in the wizard) |
|
|
Slice name |
Slices Description |
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Date |
Slice for individual dates |
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Ad Unit |
Slice for individual Ad Units |
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Advertiser |
Slice for individual Advertisers |
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Bidder |
Slice for individual bidders |
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Buyer |
Slice for individual buyers |
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Operating System |
Slice for individual Operating System |
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User Agent |
Slice for individual User Agent (Browser) |
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User Agent Version |
Slice for individual User Agent Version (Browser version) |
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GEO |
Slice for individual GEOs |
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Domain |
Slice for individual domains (domains with the HBMP script) |
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Player Size |
Slice for individual player sizes |
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Site |
Slice for individual sites (from your member zone) |
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UTM Code |
UTM statistics (https://agencyanalytics.com/blog/utm-tracking) |
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Div ID |
Slice for individual Div ID |
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PMP Deal ID |
Slice for individual PMP Deal ID |
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Hours |
Cross Report Slice |