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Tag Parameters Guide

 

Parameters (User Data) Desktop Mobile WEB Mobile APP CTV Description Type
aid=         Affiliate ID in our system (filled by Adtelligent employees) String
sid=         Sub ID for account (could be alphanumerical, 0 - by default) String
uip=         User IP Address String
ua=         Device User Agent String
dnt=          Device 'Do Not Track' flag - binary value Integer
lmt=         Limit Ad Tracking' flag - binary value Integer
Parameters (Device Data) Desktop Mobile WEB Mobile APP CTV Description Type
device_category=          The category of the device (smartphone, tablet, PC, etc) 1 - PC, 2 - Smartphone, 3 - Tablet, 4 - smart tv, 5 - top box (apple tv,etc) Integer
device_model=          Model of the device String
device_make=          Manufacturer of the device String
device_os=          Device Operating System String
device_osv=           Device Operating System Version String
device_isp=          Network Carrier ( e.g. ATT, Bell ) String
device_connection=         Integer value representing type of connection (wifi, 3G, 4G, etc) Integer
Parameters (Site Data) Desktop Mobile WEB Mobile APP CTV Description Type
content_page_url=         Page URL (Top level domain where ad displayed) String
site_category=         IAB Category ID of the site content String
site_ref=         The referring page url of the ad (URL encoded) String
site_full_url=         Site full URL. Defines the URL of the page where the impression will be shown (in case it is determined) String
Parameters (Ad Data) Desktop Mobile WEB Mobile APP CTV Description Type
ad_duration=         Ad duration Integer
player_width=         Width, in pixels, of the player in which the ad is played Integer
player_height=         Height, in pixels, of the player in which the ad is played Integer
cb=         Cachebuster / Random Integer
video_duration=         Video duration Integer
video_description=         Video description String
video_url=         Video Content URL String
video_title=         Video Content Title String
autoplay=         Ad autoplay - (1 - autoplay / 0 - user initiated) Integer
mute=         Mute Ad (1 - muted / 0 - unmuted) Integer
video_id=         Video ID Integer
ad_position=         The order in which your ad appears on a page in relation to other ads. An ad position of "1" means that your ad is the first ad on a page. Integer
app_name=         Name of the app where ads are being played String
app_bundle=         App Bundle ID String
app_version=         App Version String
app_store_url=         The store URL of the App String
app_domain=         Domain/website related to the app String
policy=           Defines whether the application has a privacy policy, “1” means there is a policy and “0” means there is not Integer
user_yob=         User’s date of birth String
user_gender=           User’s gender String
idfa=         Device Apple IDFA, Google Advertising ID or Roku RIDA (Clear Text/Unhashed) String
idfa_md5=         Device Apple IDFA, Google Advertising ID or Roku RIDA (MD5) String
idfa_sha1=         Device Apple IDFA, Google Advertising ID or Roku RIDA (SHA1) String
adid=         IDFA for Android devices String
adid_md5=         IDFA for Android devices(MD5) String
adid_sha1=         IDFA for Android devices(SHA1) String
Parameters (Ad Data) Desktop Mobile WEB Mobile APP CTV Description Type
geo_lat=         GEO location - latitude String
geo_lon=         GEO location - longitude String
geo_country=          The ISO 2 country code String
geo_city=         City String
geo_zip=         Zip code Integer
geo_dma=         DMA code Integer
             
Legend:            
Does apply            
Does not apply