| Parameters (User Data) |
Desktop |
Mobile WEB |
Mobile APP |
CTV |
Description |
Type |
| aid= |
|
|
|
|
Affiliate ID in our system (filled by Adtelligent employees) |
String |
| sid= |
|
|
|
|
Sub ID for account (could be alphanumerical, 0 - by default) |
String |
| uip= |
|
|
|
|
User IP Address |
String |
| ua= |
|
|
|
|
Device User Agent |
String |
| dnt= |
|
|
|
|
Device 'Do Not Track' flag - binary value |
Integer |
| lmt= |
|
|
|
|
Limit Ad Tracking' flag - binary value |
Integer |
| Parameters (Device Data) |
Desktop |
Mobile WEB |
Mobile APP |
CTV |
Description |
Type |
| device_category= |
|
|
|
|
The category of the device (smartphone, tablet, PC, etc) 1 - PC, 2 - Smartphone, 3 - Tablet, 4 - smart tv, 5 - top box (apple tv,etc) |
Integer |
| device_model= |
|
|
|
|
Model of the device |
String |
| device_make= |
|
|
|
|
Manufacturer of the device |
String |
| device_os= |
|
|
|
|
Device Operating System |
String |
| device_osv= |
|
|
|
|
Device Operating System Version |
String |
| device_isp= |
|
|
|
|
Network Carrier ( e.g. ATT, Bell ) |
String |
| device_connection= |
|
|
|
|
Integer value representing type of connection (wifi, 3G, 4G, etc) |
Integer |
| Parameters (Site Data) |
Desktop |
Mobile WEB |
Mobile APP |
CTV |
Description |
Type |
| content_page_url= |
|
|
|
|
Page URL (Top level domain where ad displayed) |
String |
| site_category= |
|
|
|
|
IAB Category ID of the site content |
String |
| site_ref= |
|
|
|
|
The referring page url of the ad (URL encoded) |
String |
| site_full_url= |
|
|
|
|
Site full URL. Defines the URL of the page where the impression will be shown (in case it is determined) |
String |
| Parameters (Ad Data) |
Desktop |
Mobile WEB |
Mobile APP |
CTV |
Description |
Type |
| ad_duration= |
|
|
|
|
Ad duration |
Integer |
| player_width= |
|
|
|
|
Width, in pixels, of the player in which the ad is played |
Integer |
| player_height= |
|
|
|
|
Height, in pixels, of the player in which the ad is played |
Integer |
| cb= |
|
|
|
|
Cachebuster / Random |
Integer |
| video_duration= |
|
|
|
|
Video duration |
Integer |
| video_description= |
|
|
|
|
Video description |
String |
| video_url= |
|
|
|
|
Video Content URL |
String |
| video_title= |
|
|
|
|
Video Content Title |
String |
| autoplay= |
|
|
|
|
Ad autoplay - (1 - autoplay / 0 - user initiated) |
Integer |
| mute= |
|
|
|
|
Mute Ad (1 - muted / 0 - unmuted) |
Integer |
| video_id= |
|
|
|
|
Video ID |
Integer |
| ad_position= |
|
|
|
|
The order in which your ad appears on a page in relation to other ads. An ad position of "1" means that your ad is the first ad on a page. |
Integer |
| app_name= |
|
|
|
|
Name of the app where ads are being played |
String |
| app_bundle= |
|
|
|
|
App Bundle ID |
String |
| app_version= |
|
|
|
|
App Version |
String |
| app_store_url= |
|
|
|
|
The store URL of the App |
String |
| app_domain= |
|
|
|
|
Domain/website related to the app |
String |
| policy= |
|
|
|
|
Defines whether the application has a privacy policy, “1” means there is a policy and “0” means there is not |
Integer |
| user_yob= |
|
|
|
|
User’s date of birth |
String |
| user_gender= |
|
|
|
|
User’s gender |
String |
| idfa= |
|
|
|
|
Device Apple IDFA, Google Advertising ID or Roku RIDA (Clear Text/Unhashed) |
String |
| idfa_md5= |
|
|
|
|
Device Apple IDFA, Google Advertising ID or Roku RIDA (MD5) |
String |
| idfa_sha1= |
|
|
|
|
Device Apple IDFA, Google Advertising ID or Roku RIDA (SHA1) |
String |
| adid= |
|
|
|
|
IDFA for Android devices |
String |
| adid_md5= |
|
|
|
|
IDFA for Android devices(MD5) |
String |
| adid_sha1= |
|
|
|
|
IDFA for Android devices(SHA1) |
String |
| Parameters (Ad Data) |
Desktop |
Mobile WEB |
Mobile APP |
CTV |
Description |
Type |
| geo_lat= |
|
|
|
|
GEO location - latitude |
String |
| geo_lon= |
|
|
|
|
GEO location - longitude |
String |
| geo_country= |
|
|
|
|
The ISO 2 country code |
String |
| geo_city= |
|
|
|
|
City |
String |
| geo_zip= |
|
|
|
|
Zip code |
Integer |
| geo_dma= |
|
|
|
|
DMA code |
Integer |
| |
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