On this page, you can find Adtelligent macros guide that will help you replace parameters in your tags correctly. Please see below the link that leads to the Ad Server Macros.
Below you can see the examples of the tags with replaced macros of Adtelligent ad server:
Desktop tags
1) LKQD:
2) Optimatic:
Mobile WEB tags
1) LKQD:
2) Optimatic:
Mobile APP tags
1) LKQD:
2) Optimatic: