Home > Integration requests > Microbidding / Bid Adjustments

Microbidding / Bid Adjustments

Avatar image
Apr 25, 2023
Dmitriy Borniakov wrote
Add micro bidding options to Adtelligent DSP to set up a custom bid for a parameter and treat it differently within a campaign.

Some useful parameters (which can be combined), for example:

- Publisher
- Sublist
- Site
- Device
- OS
- Location — region/city/zip
- Carrier
- Connection type
- Day/Hour
- IP
- Creative

Micro bidding or bid adjustments can save money and time because it doesn't require to create multiple campaigns to manage bids to split campaigns by parameters.
1vote
New
No answers